Alternative text/tag or attribute
- This has lots of common names and all mean the same thing. This should be used in HTML as the following
or if using a CMS applied in the field tied to an image for the purpose
of describing an image. An alt tag is helpful to both users and search
engines should the image not fully render. Alt text is a word of phrase
that describes an image on the web.
- Used to anchor a URL to some text on a web page. When users view the
web page in a browser, they can click the text to activate the link and
visit the page whose URL is in the link. Example:
This is anchor text
- Article and blog "post" are frequently used synchronously. An article is one single post on a blog.
- The name associated with the person who wrote a blog post.
- An avatar is a photo, graphic or image that
represents you across blogs and other social-networking sites. This is
not require nor used by all, and is sometimes displayed within the
profile or comment sections.
- This is short for web log or weblog. Frequently it's a type of
website or part of a website. Blogs are usually maintained by an
individual or group of people. A personal blog or
will traditionally include regular entries of commentary, descriptions of events, or other material such as photos or video.
You should always have a call-to-action to ensure your blog is also generating leads.
Blogger or Blogging
- The person who writes for a blog is referred to as a blogger, and the act of writing for the blog is known as blogging.
Google also has a blogging platform called
and sometimes referred to as "Blogger".
- This refers to the collective community of all blogs and bloggers on the Internet.
- Sometimes spelled blog-roll or blog roll, this is a blogger's list of
links to other blogs the read or support. Ideally these only include
blogs that you really like and recommend.
- Category and tags are frequently used synonymously. Though often
times a category (in terms of hierarchy) is the top level definition and
a tag may be a more specific classification beneath that. For example a
blog about Apple Pies may have a category of baking and a tag of pies.
CMS or Platform
- This is short for content management system. It is a software program
that allows you to add content to a website more easily.
- The opinions of your readers left in response to a blog post. This is
a useful way for you to connect with your audience. It's recommended to
freely give users access to and make it easier for them to connect,
which usually means not monitoring comments for approval and only
deleting truly offensive comments. If negative comments come up use this
as an opportunity to proactively share your knowledge and respond back
CSS or Stylesheet
- This is short for Cascading Style Sheets. Written in HTML this is
commonly used to style web pages. Styling options including page
layouts, colors and fonts are typically preset to help control
cohesiveness and an overall professional look and feel for your website
- A blog directory is a website that lists blogs, usually ranking them
by their popularity and ordering them by subject or category. It's a
good idea to
add your blog to directories
to help generate more relevant traffic
, especially when you are first getting started.
- This is the small graphic, typically your logo or other
representation your website that appears in a browser's address bar,
favorites or bookmark lists. In HTML it is referenced as the following
rel="shortcut icon", and should be saved or uploaded as favicon.ico. The
final product looks something like this:
- This is a news feed used for providing users with frequently updated
content. Content distributors syndicate a web feed, thereby allowing
users to subscribe to it in RSS reader or via e-mail.
- This is the top part of your blog, appearing before any pages or
posts. Headers generally include items such as logos, taglines, and
navigation menus, which are meant to set the tone or theme of your blog.
- Used synonymously with the word "link", this is clickable content
within a web page that takes the user to another page, website, or
within part of the same page. The text that comprises the
is referred to as the "anchor text".
- This is short for Hypertext Markup Language, the language used to write web pages. Most
are written with a start tag
and an end tag
, with content in between. It follows a tree like structure where common elements include
- The process by which search engines
find your content and then make
it available to users by storing it and displaying it in search results.
To know whether or not your content has been indexed simply do a search
for a page and if a search engine returns your page then it has indeed
Keyword(s) or Keyphrase(s)
- These should be used as a topic generator. Picking keywords is the
process of determining what topics are most relevant to your target
audience or buyer persona and crafting content around those topics. They
should be used in a strictly creative sense for structural composition,
reasoning, and comprehension, and should showcase your knowledge in a
- Your description should be a short description of that particular
page or post. It's a great opportunity to place some very targeted
content for your audience to see on the search results page. A good
description is approximately 2 sentences (no more than 150 characters)
using your target keywords, phrased to cause a person to want to visit
- These have historically been the most popular and well known element
describing content of a web page. Search engines, however, quickly came
to realize that this piece of information was often inaccurate or
misleading and frequently lead to spammy sites. As such this tag is no
longer followed by search engines.
- A comprehensive term that is comprised of meta titles, descriptions
and keywords. These three items together are what are referred to as
. The tags are elements that provide information about a given web
page, most often to help search engines categorize them correctly.
These are inserted into the HTML and as such not directly visible to a user visiting the site.
Meta Title or Page Title
is the phrase that shows in the blue bar at the top of your web browser
when the page loads. The page title is also the bold text that shows up
on a search results page when you rank in a search engine.
- A link attribute which prevents links from being crawled by search
engines. As a result no SEO credit gets passed from one page to another.
- An address or URL of a particular post within a blog.
- As stated above, this is synonymous with article. Basically a post is
an article within a blog. A post can be on any topic, and it's the
collection of posts that form the basis of a blog.
- Used to specify an alternative URL and in order to redirect the user
(or search engine) to a different location. The most commonly used
redirect is a 301 permanent redirect, which is applied when you change
the URL of a page. To ensure that people, who have linked to or
bookmarked that old page/URL, can still get to the updated page/URL.
- Commonly filed as robots.txt,
which provides information about a
given Web page, most often to help search engines categorize them
- Short for Really Simple Syndication, a means by which users can
subscribe to a feed, a blog feed for instance. Because content is
published in a frequent basis subscribing makes it easier for users to
follow content and updates.
- A public directory or index of sorts to help users easily access
pages of your website. Basically this is a page on your site where you
tell users about key pages of your website by listing them in almost an
outline format and then linking to those internal pages. This makes your
content easier to find by users including search engines.
Social Media Sharing
- Your content should not exist in a vacuum. Give people the opportunity to
share your content
for you. A lot of platforms have this built in or at least available as
an add-on. There are also tools like sharethis.com or addthis.com that
make content sharing easy.
- Your blog should have multiple means through which users can
subscribe to your blog content. These should include email and RSS.
How to add E-mail subscription in blog ?
Tag or Tagging
- A tag is a bit like a category in that it is another way of
classifying blog post. It is a word or set of words that help define
what the post is about.
Think of it like a filing system and these are your folder labels.
Title or Subject
- The title of your page is frequently an H1 tag.
Just as theme is to WordPress
, so also template to Blogger
and some other blogging platforms. Template is your blog
- This is short for Uniform Resource Locator ... say what? Basically
this is the address of a piece of information that can be found on the
web such as a page, image or document.
Widget or Module
- Areas of your website that are uniquely designed to stand out and
commonly found in the side bars of your website (left or hand side of a
page). Within a CMS these are easily interchangeable sections that often
provide links, call to actions or other helpful resources.
- A file you can use to publish lists of links from across your site.
This is easily generated
and there a lots of free tools out there to
help you generate this sort of file. Sitemaps do not guarantee all links
will be crawled, and being crawled does not guarantee indexing.
a Sitemap is still the best insurance
for getting a search.
Socio Viral Buzz- Blogger Template